EDUCATION
Texas Immersive is where creativity, strategy, and innovation converge to shape the future of immersive media and experiential storytelling. Designed for students of all levels and backgrounds eager to explore how technology transforms audience engagement, the program provides hands-on experience in crafting interactive narratives, brand experiences, and dynamic environments. Rooted in audience-first design, it bridges media, technology, and human experience—equipping students (grad and undergrad) with the skills to push the boundaries of what’s next in entertainment, education, marketing, and social impact.
Being a TXI Explorer is a time commitment, you will be challenged. But if you give your best effort, you will develop skills and gain the tools necessary to impact any industry. You will become a professional with real-world experience and a storyteller who can provoke genuine action and true connections.
Texas Immersive Courses
Texas Immersive (TXI) has 4 courses:
- Audience Development & Engagement
- Immersive Media Studio
- Creativity in AI
- Experimental Storytelling
Courses can be taken in any order. No application required.
All courses are open to all students, both undergraduate and graduate.
To complete the Texas Immersive Completion Badge, students must take 3 of the 4 TXI courses.
If student receives the Completion Badge, they are able to intern on a Texas Immersive Institute client project.
For 2025-2026 Academic year -- There are no pre-requisites on any of the courses.
Starting 2026-2027, only Experimental Storytelling will have Pre-requisites.
Currently, the Texas Immersive courses also count toward the Bridging Disciplines Program (BDP) Digital Media & Arts Certificate.
Audience Development & Engagement
ADV 365, ADV 391K, PR 365
Examine the latest methods used to better understand audiences and their motivations. Explore new approaches and tools for engaging audiences in different content strategies, and what metrics can be used to measure their engagement in ways that prove valuable to content creators, marketers, and audiences.
Immersive Media Studio
ADV 378, ADV 391K
Explore the space of immersive technology. Conduct experimental projects over short periods of time and learn through discovery and sharing findings with others.
Experimental Storytelling
ADV 367, ADV 386, PR 367E
Working with real-world clients, examine design thinking and human-computer interaction techniques while ideating, synthesizing concepts, creating user experiences, and developing a proof of concept (PoC) exemplary towards becoming an experience designer.
Creativity in AI
ADV/PR 361, ADV 391K
Explore the intersection of artificial intelligence (AI) and creative processes. Examine how AI can enhance and augment human creativity in various domains such as art, music, writing, and design. Analyze the ethical implications and societal impacts of AI-driven creativity. Learn the knowledge and skills used to harness the power of AI to push the boundaries of human creativity.
Lectures Supplement Real Work
There are few lectures during class. Lectures are pre-recorded and required as homework. The lectures are used to fuel discussion and hands-on activities for ongoing projects.
Transdisciplinary
Immersive is transdisciplinary. People from all sorts of backgrounds are needed to create an effective experience. Expect to collaborate with people outside of your major.
Active Learning
Activities emphasize collaborative and cooperative learning. A frame of reference for this type of learning is easily recalled with the acronym PIES: Positive interdependence, Individual accountability, Equal participation, and Simultaneous interaction (Kagan, 2003).
A Helping Hand
The professor's objective is to get students going on projects and to be available as an on-hand resource. Expect a plethora of guest speakers who are leaders in the immersive space to come and speak with you.
Reap What You Sow
The responsibility for learning is placed on you, the student. Majority of the work is donein teams where you'll try on different roles and your peers rely on you. Be present and show initiative.
Building Blocks
Each course and class activities build on each other to provide a dynamic and integrated learning environment that emphasize personal intellectual development and content learning.