Immersive Experience

Immersive Experiences ADV 364 / ADV 391k
Immersive Experience
ADV 364 / ADV 391k

This is the final course in the Texas Immersive sequence. The goal is to offer students a full semester to design and develop an immersive experience for the public, bringing together a strong grasp on audience engagement, novel approaches to storytelling, and affordances of emerging technologies. Together, through the language of development and through practice, students will work on a real-world client project for entry in an awards competition, conduct applied research in blending the physical and digital realms through sensory media, and gain a deeper understanding of the next wave of representation and reality through immersive experiences.







Audience Development and Engagement Course Icon

Course 1

Audience Engagement

Understand an audience’s intention, expectation, interaction and relationship with space and emerging technologies to create resilient and inspired engagement 

Learn More

Experimental Storytelling Course Icon

Course 2

Experimental Storytelling

Understand the expansion of characters, afford new ways of story structures, and apply them to world-building scenarios that create personalization and interaction.

Learn More

Apply to TXI Icon


Apply to TXI

TXI courses are by application only and open to all majors and includes both graduates and undergraduates. Application is open both Fall and Spring semesters.


Immersive HackLab Course Icon

Elective Course

Immersive Hack Lab

Develop through emerging technologies to understand how we engage in participatory practices of creating, communicating, collaborating, and circulating stories.

Learn More


Elective Course

Immersive Business Strategy

Learn how brands are implementing immersive technologies and strategies into their business model as well as new career opportunities in the immersive field.

Learn More