This is the final course in the Texas Immersive sequence. The goal is to offer students a full semester to design and develop an immersive experience for the public, bringing together a strong grasp on audience engagement, novel approaches to storytelling, and affordances of emerging technologies. Together, through the language of development and through practice, students will work on a real-world client project for entry in an awards competition, conduct applied research in blending the physical and digital realms through sensory media, and gain a deeper understanding of the next wave of representation and reality through immersive experiences.
RESEARCH
PROTOTYPE
IDEATE
REFINE
EXECUTE
RELEASE
![Audience Development and Engagement Course Icon](https://immersive.moody.utexas.edu/sites/default/files/2021-10/audience-class.png)
Course 1
Audience Engagement
Understand an audience’s intention, expectation, interaction and relationship with space and emerging technologies to create resilient and inspired engagement
![Experimental Storytelling Course Icon](https://immersive.moody.utexas.edu/sites/default/files/2021-10/experimental-storytelling.png)
Course 2
Experimental Storytelling
Understand the expansion of characters, afford new ways of story structures, and apply them to world-building scenarios that create personalization and interaction.
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Interested?
Apply to TXI
TXI courses are by application only and open to all majors and includes both graduates and undergraduates. Application is open both Fall and Spring semesters.
![Immersive HackLab Course Icon](https://immersive.moody.utexas.edu/sites/default/files/2021-10/hacklab.png)
Elective Course
Immersive Hack Lab
Develop through emerging technologies to understand how we engage in participatory practices of creating, communicating, collaborating, and circulating stories.
![Puzzle](https://immersive.moody.utexas.edu/sites/default/files/2023-06/untitled_artwork-167.png)
Elective Course
Immersive Business Strategy
Learn how brands are implementing immersive technologies and strategies into their business model as well as new career opportunities in the immersive field.