Innovators Roundup

Innovators Roundup

Reimagine the future

Every Fall semester Texas Immersive hosts one of its annual events for the UT and Austin communities. The Innovators Roundup is a thematic event where a select group of innovators, including professionals, industry experts, faculty and students, come together to reimagine, collaborate and ideate together for our rapidly approaching future. 


2022 Virtual Beings in the Hospitality Sector

What defines the amplified experience of virtual beings in the hospitality sector?

Think & Do Briefing Book Cover
2022 Summit on Virtual Beings


2023 The Future of Commerce 

On October 27, 2023, 50+ carefully selected innovators came together to reimagine what the future of commerce could look like.

Why commerce? The future of commerce is expected to embrace technological advancements, leading to a more personalized, convenient, and sustainable consumer experience. Trends may include personalized marketing, omnichannel shopping, voice commerce, use of cryptocurrencies, augmented and virtual reality, AI automation and chatbots, sustainability strategies, social commerce, and direct-to-consumer sales. New businesses and roles are emerging, and old business models are being reshaped by the convergence of digital and physical.

To immerse our guests in this experience we designed an Alternate Reality Game (ARG). The goal of our game was to bring people together to learn, explore, and ideate new ways of commerce that are novel and ethical. The 3 key questions were:

  • How will the evolving concept of “value” affect commerce in the future?

  • How will different forms of currency affect the ways we engage in commerce?

  • How will emerging technologies drive the evolution of commerce?


We had amazing guests, tech demos, and participants including:

  • Chris Duffey (Adobe)

  • Jenaro Diaz and Cristina Diaz (Minero)

  • Max Harberg (PwC)

  • Jordan Henry (Hologress)

  • Josh Bankston (MaceVL) 

  • Mason Lee Lynaugh (ATX DAO) 

  • Madison Phelan, Creative Director of Roses of the Rubble

  • Danny Tomsett (Uneeq)

  • Jeff Zavala (Coralverse)


Innovators Roundup 2023 The Future of Commerce