Audience Engagement

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Audience Engagement
ADV 365 / ADV 391K

Traditionally, audiences were broken up into four simple quadrants – male, female, young and old – but now it’s possible to develop much more nuanced audience models based on their intention, expectation, interaction and relationship to the space the experience resides in. This nuanced understanding of the audience allows media companies to gain a better understanding of why people are accessing that content and design experiences accordingly.

In this course, you will have a chance to study an interest-based community you're passionate about. You'll learn to understand and identify this particular audience’s intention, expectation, interaction and relationship with space. We will demo and explore virtual reality, augmented reality, and mixed reality experiences to better understand affinities with brands and the varied ways to activate an audience. Ultimately, the aim is to conduct research that develops effective audience profiles and use the research to design engagement strategies that leverage participation, agency, personalization, and digital currency.

 


Check out one of our students’ projects!
Created for A24 fans, this experience is a fully themed escape room designed especially for real fans.

The Trailer 

 

The Prototype

 

Read more about Escape the Frame

 

Credits

Escape the Frame - Spring 2025

Ritika Banepali
Nia Franzua 
Tyler Henry
Doreen Otaru

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