Audience Engagement

Traditionally, audiences for content were broken up into four simple quadrants – male, female, young and old – but now it’s possible to develop much more nuanced audience models based on their intention, expectation, interaction and relationship to the space the experience resides in. This nuanced understanding of the audience allows media companies to gain a better understanding of why people are accessing that content and design experiences accordingly.

In this course, you will have a chance to study an interest-based community you're passionate about. You'll learn to understand and identify this particular audience’s intention, expectation, interaction and relationship with space. As a student, you will receive a Meta Quest II as your textbook. We will demo and explore virtual reality, augmented reality, and mixed reality experiences to better understand affinities with brands and the varied ways to activate an audience. Ultimately, the aim is to conduct research that develops effective audience profiles and use the research to design engagement strategies that leverage participation, agency, personalization, and digital currency.