What is Immersive?
Immersive isn’t new. It’s been around since humans discovered the power of storytelling. Attached to the drawings on the caves of our ancestors is a story and a message. An experience so inherently “immersive” that it inspired humans to create greater and better things. But as our species continues to advance, so do our standards for what qualifies as Immersive.
At TXI, we believe three crucial components must be satisfied for an experience to be considered immersive. First, the design must be intimate. A sincere and honest connection must be made with the audience through libraries worth of research that deeply understands the user’s pains, gains, wants, and needs. An experience must also be interactive such that the user feels they have a personal stake in the story being told. The story cannot move forward without their participation, and the user should be acutely aware that they are needed. Lastly we require the design to integrate experiential elements so that the story feels real. Friction between the story’s reality and the user’s reality can break engagement.
If an experience truly satisfies these needs then an audience will be immersed in a story that can provoke genuine action and true connections.
The Mission
At Texas Immersive Institute, our mission is to create responsible, responsive, and remarkable solutions through the power of immersive storytelling. We empower artists, scientists, and humanists with access to cutting-edge technology and research to design experiences that address significant challenges.
The Vision
To be a global leader in immersive storytelling, transforming the way people experience and interact with the world through innovative and meaningful technological solutions.
We strive to imagine the unknown into existence, living at the intersection of culture and commerce. Our community seamlessly blends physical, digital, and voice environments, making innovation accessible and engaging. We are not just innovators but explorers and translators of today’s world, driven by an insatiable hunger to create and theorize what’s to come.
We demo.
We write and design.
We research and code.
We empathize and strategize.
We humanize technology.
