The Team Meet the team behind the scenes making the magic happen. Erin Reilly Erin Reilly Founding Director | Professor of Practice Kate Freer Kate Freer Associate Director | Assistant Professor Jordan Prather Jordan Prather Senior Administrative Associate Jackson Alexander Jackson Alexander Immersive Tech Lead Linh Nguyen Linh Nguyen StoryCorps Intern Margaret Rembert Margaret Rembert Graduate Assistant Himaja (Sri) Sista Himaja (Sri) Sista Comms Intern Xiaoyu (Jessica) Zhang Xiaoyu (Jessica) Zhang Lab Intern Board of Advisors Tori Horton Tori Horton Experience management executive, board leader, and angel investor spanning product, experience design, innovation & impact. Lisa Bennett Lisa Bennett Brand and Creative Consultant with decades of leadership experience including Chief Creative Officer at DDB SF and VP of Global Brand at Dell. John Canning John Canning Immersive storytelling and digital media strategist with leadership experience across NBC, Disney, AMD, plus new platforms. Robotek Reagan Denius Robotek Reagan Denius Los Angeles producer, DJ, and multimedia artist exploring the intersection of music, AI, visual art, technology, and story. Jonathan Dern Jonathan Dern Veteran film, TV, animation, and immersive entertainment producer with expertise in branded content, media, and production. Thea Haigh Thea Haigh Senior communications strategist and MacBaxter Group founder advising brands on narrative, growth, reputation & ethical AI. Joe Harberg Joe Harberg Founder and CEO of HWGA Group with decades of expertise in real estate, growth, capital, partnerships and sponsorship work. Ben James Ben James Chief Creative Officer at Crispin+ bringing decades of leadership across advertising, innovation, design, and future media. Sean McDonald Sean McDonald Tech Executive, US Navy Vet, UT Austin marketing professor. Desiging products and experiences to delight customers across industries. Madison Phelan Madison Phelan TXI alum and Capital One product manager blending technology, business, analytics, storytelling, and human-centered design. Malia Probst Malia Probst Scout House founding partner specializing in creator ecosystems, emerging tech, partnerships, learning and business growth.