Join Texas Immersive!

We want to welcome you to the Texas Immersive community! If you are curious and want to learn more about immersive media and experiences, our community of creators and researchers, projects in development, and what the program is all about, we highly encourage you to register for one of these 3 classes.

Foundations of Immersive Media

Open to: All majors (grad and undergrad) - no prerequisites, no application required!

• Non-advertising majors: PR 310i  
• Advertising majors: ADV 310i

This course provides students with a foundational understanding of immersive media and experiences that encourage immersion. Through a blend of theoretical exploration and practical application, students will examine the history, core principles, and evolving practices of immersive media. Students will participate in weekly design sprints centered around each of the 12 I’s framework (Immersion, Interaction, Involvement, Integration, Intensity, Intuition, Imagination, Innovation, Illusion, Intrigue, Infinity, Impact), engaging in rapid prototyping, critique, and discussion. Guest speakers from the immersive media industry will provide real-world insights into how immersive principles are applied across entertainment, education, gaming, and marketing. The course culminates in a final synthesis project where students reflect on the 12 I’s and develop a conceptual immersive media proposal.

Audience Development and Engagement

Open to: All majors (grad and undergrad) - no prerequisites, no application required!

• Non-advertising majors: PR 365  
• Advertising majors: ADV 365
• Graduate students: ADV 391K  

This course delves into the latest methods for understanding audience motivations and innovative strategies for engaging them through immersive experiences. Students will explore tools, processes, and neuroscience to activate and inspire intuitive participation, fostering meaningful connections across diverse content strategies. By utilizing narrative, technology, interaction design, and physical space, students will learn to design experiences that encourage agency in both solo and group settings. This project-based course includes real-world use cases spanning entertainment, gaming, branding, and education, with students working in teams on short sprints that mirror industry timelines. Through hands-on exploration of behavioral design, XR, Web3, projection mapping, and digital and analog technologies, students will develop essential skills for roles in immersive experience design, such as UI/UX design, media production, writing, and directing. Additionally, students will gain insights into analyzing and measuring participation using emerging analytics like psychographic and language analysis, as well as digital and physical engagement metrics. 

Immersive Media Studio

Open to: All majors (grad and undergrad) - no prerequisites, no application required!

• Register for: ADV 378

This course explores how emerging and mobile technologies shape participatory practices in creating, communicating, collaborating, and sharing stories. Students will examine how these technologies function, the new forms of communication and storytelling they enable, the structures of control and power they reflect, and how they impact diverse contexts and communities. Through hands-on projects, students will design immersive experiences using a variety of technologies, gaining practical experience in roles such as Sound Design, Lighting Design, Projection Mapping, and System Architecture/Development. The course emphasizes building, deploying, and testing applications on immersive hardware, preparing students for dynamic roles in the immersive media field.

Next Steps

After receiving a passing grade (C+ or higher) in one of the classes above, you will be cleared to register for Experimental Storytelling and subsequently Immersive Experience making you a fully realized Texas Immersive Explorer!

Note: If you are in the Digital Media and Arts Bridging Disciplines Program, Texas Immersive courses can count toward completion of the certificate.

Please review our FAQ to understand what is required to be part of Texas Immersive.

Still unsure? Come by the TXI Lab or reach out to the TXI community!

Join our Discord server and ask away in the #help channel

TXI Discord

Suggested Course Timeline

Take Course 1a, Course 1b, and/or Course 1c