Student FAQ

Student FAQ


Immersive has a rich and successful history.  The early adopters of immersive were from the theatre, gaming, museum, theme parks and advertising industries, and created location-based experiences using virtual reality, augmented reality, alternate reality, and mixed reality.  These experiences blend physical and digital to put users into more of real-world meets imaginary scenarios, thereby giving them a stronger emotional connection to the situation.

Today, Immersive has the potential to integrate into any industry, from education to entertainment, transportation, consumer and health and even in applications we haven’t even realized yet.

The immersive industry is growing dramatically and is seeking team-oriented, creative, curious problem-solvers to create, manage and produce immersive experiences.

Prepare for a thriving Industry

We combine audience, storytelling and emerging technology by having students like you work in transdisciplinary teams to turn real-world problems into authentic, memorable, and relevant user experiences.

We aren’t just innovators, but explorers of uncharted territory. We don’t think about the now because theorizing what’s to come gives us an insatiable hunger to create. We solve the unsolvable in as yet unrealized ways . We write and design. We research and code. We empathize and strategize. We humanize technology.

But it’s We.  Not I. Not You

We, as a collective, strive to understand one another to create novel, interactive, and intimate experiences that move between the physical and digital world. Students in TXI embrace audience research, storytelling, and emerging technology to push past what’s expected and ordinary

Do you think differently?  Do you take initiative? Work collaboratively? Dare the Impossible? Then you might just have what it takes to be a TXI Explorer.

Apply to TXI Here

This specialization offers a convergence of disciplines in audience engagement, storytelling, and emerging technology. Students involved in Texas Immersive will test their hypotheses through action and work with real-world clients.

Get a deeper look at the coursework for each class

First, you will learn from each other. Each student accepted into Texas Immersive is chosen for their unique gifts they can contribute to the whole. We foster teamwork and collective intelligence in all projects making sure we pool our knowledge and practices together towards a common goal.

Second, this program is under the guidance of Professor Erin Reilly and expertise shared from guest speakers invited into the classroom each semester. Check out some of our guests on our YouTube Channel.

Lastly, we encourage students to visit the Immersive Lab (CMA 6.154). Here you can meet and chat with TXI staff and students who will be more than happy to answer any questions you may have. You are also welcome to reach out and/or join the D.I.V.E Club! They are TXI's first official student organization.

You will gain a deep understanding of new skills and disciplines in research, collaboration, prototyping, storytelling, coding, and interactive design.

A few of the careers paths include but are not limited to Experience Designer, Activation Strategist, Brand Manager, Engagement Specialist. Producer, Digital Creative Director, Consultant, Interactive Specialist, UX Designer