Immersive Experience

Immersive Experiences ADV 364 / ADV 391k
Immersive Experience
ADV 364 / ADV 391k

This is the final course in the Texas Immersive sequence. The goal is to offer students a full semester to design and develop an immersive experience for the public, bringing together a strong grasp on audience engagement, novel approaches to storytelling, and affordances of emerging technologies. Together, through the language of development and through practice, students will work on a real-world client project for entry in an awards competition, conduct applied research in blending the physical and digital realms through sensory media, and gain a deeper understanding of the next wave of representation and reality through immersive experiences.

RESEARCH

PROTOTYPE

IDEATE

REFINE

EXECUTE

RELEASE

Audience Development and Engagement Course Icon

Course 1

Audience Engagement

Understand an audience’s intention, expectation, interaction and relationship with space and emerging technologies to create resilient and inspired engagement 

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Course 2

Experimental Storytelling

Understand the expansion of characters, afford new ways of story structures, and apply them to world-building scenarios that create personalization and interaction.

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TXI courses are by application only and open to all majors and includes both graduates and undergraduates. Application is open both Fall and Spring semesters.

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Elective Course

Immersive Hack Lab

Develop through emerging technologies to understand how we engage in participatory practices of creating, communicating, collaborating, and circulating stories.

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Puzzle

Elective Course

Immersive Business Strategy

Learn how brands are implementing immersive technologies and strategies into their business model as well as new career opportunities in the immersive field.

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