Brand experiences are entering a period of rapid transformation. Artificial intelligence, immersive media, and new forms of audience participation are reshaping how companies communicate, how stories are told, and how audiences engage with brands.

The Texas Immersive Institute invites marketing, brand, creative, and strategy leaders to participate in a two-day executive workshop exploring the technologies and experiences shaping the future of strategic work.

Participants will gain practical frameworks, exposure to emerging technologies, and insight into how next-generation creators prototype new forms of storytelling, interaction, and brand experience. This workshop is designed for leaders who want to stay relevant and better understand the creative technologies that will shape the next era of brand experiences.

Participants who complete the workshop will receive a certificate of completion from the Texas Immersive Institute, Moody College of Communication at The University of Texas at Austin.

REGISTER TODAY

Workshop Schedule

Workshop 1 | Thursday, May 14, 2026

Applying AI to Strategic and Creative Processes

In partnership with the Nelson Center for Brand & Demand Analytics

Explore how artificial intelligence can support research, ideation, strategic insight, and creative development. 

Participants will examine how AI tools can synthesize information, identify patterns, accelerate ideation, and expand creative exploration while navigating ethical considerations such as bias, transparency, and responsible use.

Key themes include:

• Strategic research with AI
• Ethical considerations in AI use
• AI-assisted ideation and analysis
• Creative workflows with generative AI

Participants will leave with practical approaches for integrating AI into strategic and creative processes.

Workshop 2 | Friday, May 15, 2026

Immersive Storytelling for Strategic Experiences

Discover how immersive storytelling transforms audiences from observers into participants through narrative environments, interactive systems, and spatial experiences.

Participants will explore how story, space, and interaction combine to create compelling brand activations, installations, and next-generation media experiences.

Key themes include:

• Designing participatory experiences
• Environmental storytelling and audience journeys
• Interactive installations and emerging media technologies
• Prototyping immersive concepts and experiences

Participants will gain practical frameworks for designing experiences that combine narrative, technology, and audience engagement.

Registration

Two-Day Executive Workshop                               $1,500 per participant

Lunch included both days.

Organizations interested in purchasing multiple seats for their team are encouraged to contact us directly at texasimmersive@austin.utexas.edu 

For registration and additional information:
REGISTRATION LINK

Certificate of Completion

Participants will receive a Certificate of Completion at the end of the workshop. Digital certificates will also be provided for sharing on LinkedIn and professional networks.

Who Should Attend

This workshop series is designed for professionals exploring the future of brand experience and creative strategy, including:

• Marketing & Brand Leaders (CMOs, CCOs, CSOs, CIOs)
• Creative & Strategy Leads within agencies and brands
• Innovation and experience design teams
• Technology and media leaders exploring emerging formats
• Philanthropic funders investing in the future of media and talent development

Program Format

This is a two-day executive workshop experience that combines strategic frameworks with hands-on demonstrations and collaborative exploration.

Participants will experience:

• Expert-led sessions from industry practitioners and researchers
• Demonstrations of emerging creative technologies
• Interactive exercises and group discussions
• Opportunities to connect with other leaders exploring the future of brand experience
• A facilitated working lunch each day

Instructor bios will be shared prior to the event.